AVERNZO
Client review · Tobacco line

Five wordmarks. One pack.

Same layout, same colours, only the lettering changes. Option 02 was chosen and is now on the packs.

01

Didone

Libre Bodoni Bold

The voice of the original artwork. High contrast, classic pack lettering.

Choose 01
02Chosen

Grotesk

Host Grotesk Bold

Matches the website. Modern, international, no heritage cues.

Choose 02
03

Roman capitals

Cinzel Semibold

Inscriptional, premium, quiet. The register of the older luxury houses.

Choose 03
04

Condensed

Bebas Neue

Tall and bold, fills the panel. The most shelf-visible of the five.

Choose 04
05

Old-style serif

Cormorant Garamond Bold

Warmer than the Didone, softer contrast. Reads artisanal rather than industrial.

Choose 05

Packs are drawn to the artwork's proportions for comparison; the chosen face is then set into the print artwork. Trade communication, not directed at consumers.

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